The Alliance Française de Dhaka, Travel Magazine VROMON, and the Jute Diversification Promotion Centre PLC (JDPC) are presenting "The Soul of Jute", an immersive exhibition that places Bangladesh's famed golden fibre at the centre of design, craftsmanship, and sustainable innovation.

The exhibition opens tomorrow at 10am at La Galerie, Alliance Française de Dhaka. Syeda Rizwana Hasan, Adviser at the Ministry of Environment, Forest and Climate Change, will inaugurate the event as the Chief Guest. She will be joined by Sheikh Bashir Uddin, Adviser at the Ministry of Textiles and Jute, and Bilquis Jahan Rimi, Secretary of the same ministry, as Special Guests.

Described as an immersive exploration of jute's cultural and creative legacy, "The Soul of Jute" invites visitors to engage with the material's deep roots in Bangladesh's heritage and its growing relevance in sustainable design. The exhibition positions jute not only as an agricultural product but as a bridge connecting craft, culture, and tourism—reflecting the work of local artisans and the imagination of contemporary designers.

The showcase spans traditional handwoven pieces and cutting-edge jute innovations, highlighting the fibre's versatility across art, craft, and design. Curators note that the exhibition aims to demonstrate how jute continues to inspire makers while contributing to the country's creative economy.

Jute-based crafts and products have long held an important place both locally and internationally. Beyond their utilitarian and artistic appeal, these products support rural livelihoods, strengthen the national economy, and align with several UN Sustainable Development Goals (SDGs). They promote eco-friendly practices, empower artisans, and bolster Bangladesh's wider vision of a more sustainable future.

"The Soul of Jute" brings these contributions forward, offering local and international audiences an opportunity to experience jute's creative range and its potential in shaping a greener design landscape.

The exhibition will run from November 17–19, 2025, at La Galerie, Alliance Française de Dhaka (26 Mirpur Road, Dhanmondi). Visitors can explore the showcase during regular gallery hours, Monday to Saturday, from 3pm to 9pm.