Sundora introduces month-long ‘Shopfest’ with up to 70% off
Sundora has announced the launch of Shopfest, a month-long celebration running from 6 to 30 November, transforming the global shopping phenomenon traditionally known as Black Friday into a culturally sensitive and joyful local event.
In Bangladesh, where Friday holds sacred and spiritual significance, Sundora has opted to move away from the 'Black Friday' label, introducing Shopfest as a more positive and inclusive identity. The campaign embodies community spirit, celebration and excitement, while maintaining the vibrancy of the season's biggest shopping event.
Shoppers can enjoy discounts of up to 70% across beauty, lifestyle and toy categories, both in-store and online.
At Sundora Beauty, customers may explore collections from leading global brands such as MAC, Tom Ford, Jimmy Choo, Prada, Carolina Herrera and Yankee Candle. Meanwhile, Sundora Toys will feature beloved classics including LEGO, Hot Wheels, Barbie and Crayola.
Stores in Banani, Gulshan, Dhanmondi and Jamuna Future Park will feature festive décor, live product demonstrations and interactive play zones, creating a lively, family-friendly shopping atmosphere. The same discounts and offers are available online for participation nationwide.
"Shopfest is our way of celebrating the season with a local twist and inviting everyone to join in the festivities," said Munawwar Chowdhury, Retail Marketing Lead at Sundora. "It is more than a sale — it is a community celebration."
From discovering signature fragrances to finding the perfect toy, or simply enjoying a festive day out, Shopfest invites shoppers to embrace the joy of the season — the Sundora way.