Samsung, hearing the word, what comes to mind first, is a pivotal era when the experience of audience shifting into a luminous screen from CRT monitors to slim smart LEDs.

Once, what was an imaginary reality, became a constant companion for every family. Samsung has become a household name in Bangladeshi home entertainment with its aspirational service, and chances are high that in the country, when someone thinks of getting a television, they think of a Samsung TV. Recently, Samsung TV was awarded the 'Best TV Brand 2025-2026' in Bangladesh by Superbrands.

Modern consumers have increasingly turned to Samsung when shopping for televisions, as the brand has maintained its status as the global market leader in TV sales for 19 consecutive years. In 2024, Samsung held a 28.3% global market share—a result of its focus on innovation, particularly in premium segments, and the adoption of cutting-edge technologies.

This year, the South Korean tech giant continues its three-pronged approach to the premium TV market, offering prospective customers the choice between 8K Neo QLED, 4K Neo QLED, and OLED. Meanwhile, UHD and FHD models are available at budget-friendly prices. From premium to budget, Samsung ensures that consumers of all economy classes can find a TV that fits their room size, budget, and viewing preferences.

The 2025 lineup of Samsung TVs represents a paradigm shift in home entertainment, featuring Vision AI technology that learns, adapts, and responds to users. The Neo QLED 8K, with an impressive 85-inch screen, boasts Quantum Matrix Technology Pro and Samsung's advanced AI Processor, delivering the best-ever picture performance and depth. On the other hand, models like OLED have arrived in 77, 65, and 55 inches; QLED in 85, 75, 65, 55, 50, and 43 inches; Crystal UHD in 85, 75, 65, 55, 50, and 43 inches; FHD in 43 inches; and HD in 32 inches.

Samsung's all new 'Vision AI' understands viewers' moods and preferences and adjusts everything, from sound dynamics to visual tones, to suit the preferences of the viewer. The algorithms analyze content audio to distinguish between dialogue and sound effects, while also optimizing the sound for the room's acoustics. It helps the audience to enjoy clearer dialogue and more immersive audio.

Using 'Universal Gesture function', users can control the TV by connecting the Samsung Smart Watch and the TV through Samsung's SmartThings app. They can also play, pause, adjust volume, and switch content without touching a remote. The 'Glare Free' technology, especially featured on models like the S95F and QN950F TVs, can minimize distracting reflections and give a better viewing experience.

On the other hand, quantum-dot-enhanced LED panels deliver profound color volume and high brightness. AI processors, NQ8 AI Gen3 and NQ4 AI Gen3 or NQ4 AI Gen2, which power features like 4K/8K upscaling, scene-by-scene processing, and motion enhancement.

The TÜV Rheinland certification for 'Real Quantum Dot Display' meets all the high standards of the International Electrotechnical Commission (IEC) and officially confirms Samsung's QLEDs as the true quantum dot displays. The testing process thoroughly checks the ratio of red, green, and blue light spectrums to ensure color accuracy and minimal distortion. Moreover, certification from PANTONE and VDE confirms that Samsung's quantum dot technology delivers uniform brightness and consistent color from any viewing angle.

Samsung's quantum dot technology has also been recognized by SGS, another global testing organization, for being cadmium-free and eco-friendly. These credentials show that Samsung is not merely chasing the market as such but is also trying to align its technology with environmental and health-aware standards.

If anyone wonders what has kept Samsung as the top global TV brand for 19 years, they might not have seen the evolution of their old screens. With a strong brand reputation and a compelling product lineup, from premium to accessible, Samsung now makes every shift in home entertainment possible.