As November arrives, an unmistakable buzz begins to ripple through Bangladesh's online shopping scene.

For millions, Daraz 11.11 has become more than just a sale — it's a ritual of the digital age. Families plan their big-ticket purchases around it, students save up for long-awaited gadgets, and style-conscious shoppers refresh their wardrobes with deals that seem almost too good to be true. The country's largest and most trusted online marketplace, Daraz Bangladesh, is once again at the center of that excitement, ready to turn wish lists into reality when the sale goes live at 8 PM on November 10 and continues until November 21.

This year's 11.11 is built around one simple idea — making shopping more rewarding, more convenient, and completely worry-free. Daraz has developed a full ecosystem of partnerships with banks, mobile financial services, and brands to ensure that savings reach every corner of the customer experience. Flash Sales and Mega Deals up to 80% off, Hot Deals up to 75% off, collectible vouchers, card discounts, and instant cashback offers all combine to make every order count. But beyond the numbers, it's the seamless coordination of technology, payment innovation, and delivery reliability that gives this year's campaign its real edge.

At the heart of the 11.11 excitement is the iconic 1 Taka Game, which transforms shopping into a rewarding contest. Customers can participate completely FREE by placing an order for a special item priced at 1 Taka (with a 100% discount applied). Such items are being released during the teasing phase and will continue to Nov 21, each serving as an entry into a separate prize draw for exclusive rewards — including a Royal Enfield Hunter 350 for 1st prize winner (sponsored by Dettol), a couple's trip to Sri Lanka to 2nd prize winner (by Lotto), a Revoo A11 electric scooter for 3rd prize winner (by Revoo), and more.

In order to win these lucrative prizes all participants must place order on 1 Taka item to be eligible and will be selected based on the highest number of the delivered orders during the campaign period (excluding canceled/returned orders), with the Grand Prize winner also needing to fulfill minimum 300 Taka Dettol item purchase condition, meaning every purchase moves you up the leaderboard. It's a smart, strategic way to gamify the shopping experience — turning everyday purchases into chances to win big while encouraging customers to explore deals and engage with the platform.

While the game adds excitement, the true foundation of 11.11 lies in its powerful network of payment partnerships — an alliance that makes saving almost automatic. This year's event brings together the widest-ever lineup of banking and payment partners in Bangladesh's e-commerce history. Customers can enjoy up to 20% extra savings when paying with bKash, Nagad, Mastercard, BRAC Bank PLC, City Bank PLC, Community Bank Bangladesh PLC, Dhaka Bank PLC, Eastern Bank PLC, Midland Bank PLC, Mutual Trust Bank PLC, NCC Bank PLC, NRB Bank PLC, Prime Bank PLC, Southeast Bank PLC, Standard Chartered Bank, and United Commercial Bank PLC. In addition, customers can also take advantage of 0% interest EMI for up to 6 months, as always.

The deals don't stop there. Across thousands of products, shoppers will find signature price points at 11, 111, 1,111, and 11,111 Taka — clever hooks that make browsing feel like a treasure hunt. Daraz has ensured highly competitive pricing for all Mega Deals, offering customers exceptional value compared to prevailing offline market prices.

There will also be special discounts during the Brand Rush Hour events. The excitement begins with the Midnight Rush Hour on November 10 at 8 PM, featuring 8% high-value vouchers from 8–9 PM and 12–1 AM, followed by surprise Flash Vouchers released at random hours throughout the campaign.

Themed shopping days will keep the experience fresh and engaging:

Each theme will spotlight different product categories and exclusive discounts. Leading brands such as Abul Khair, Haier, Bata, Lotto, Unilever, Shan, Global Brands, Marico, Motion View, and Mistine will also host dedicated Brand Days with category-specific offers.

The 11.11 campaign is powered by an extensive lineup of brand and payment partners. Haier, Lotto, Unilever, Dettol, and Himalaya lead as Exclusive Platinum Partners, while Abul Khair, Bata, Mistine, Shan, Marico, Motion View, and Natura Care join as Gold Sponsors. MamaEarth, Organic Nutrition, Fresh, ACI, TP Link and NeoCare are onboard as Silver Sponsors, ensuring a premium shopping experience across all key categories — from electronics and fashion to beauty, FMCG, and lifestyle.

Amid all this, DarazMall stands as the calm, trusted core of the platform. South Asia's first and only virtual mall, DarazMall has grown into the digital home for numbers of verified local and international brands, all backed by an Authenticity Guarantee and a three-times cashback promise on terms and condition. With its refreshed design and striking purple palette, DarazMall now embodies assurance — a place where shoppers can buy from official brand stores with complete confidence. From everyday essentials to luxury tech, DarazMall combines authenticity and innovation, offering trusted service, quick delivery, and priority returns.

In a move that has already drawn praise from industry observers, Daraz has expanded its return policy across the entire platform. What was once limited to DarazMall products now covers all marketplace items, allowing customers to return eligible products within 14 days of delivery, as long as they remain in their original condition. Returns can be processed directly through the app or website, with options for free pickup or drop-off, and even refunds on delivery charges. It's a significant step in an industry where most platforms still limit returns to a week or less — further cementing Daraz's reputation as the most customer-centric online marketplace in the country.

That trust is reinforced by Daraz's robust delivery network — one of the fastest in Bangladesh. Most orders outside Dhaka arrive within three days, while city deliveries are often completed within two. The platform also offers delivery discounts/vouchers and Free Delivery on orders above 399 Taka and 799 Taka respectively, with free delivery available across sitewide products. Users of the Daraz Choice channel can enjoy extra perks like Buy 4 Get Free Delivery and Buy 5 Get 1 Free with Free Delivery, adding even more ways to save while enjoying faster fulfillment.

In essence, Daraz 11.11 isn't just a sale — it's a full-scale ecosystem that blends entertainment, technology, and trust. From collectible vouchers and instant discounts to authentic brand assurance and fast, reliable delivery, every layer of the campaign has been built to give shoppers more value with less worry. Whether it's the thrill of a midnight deal, the surprise of a flash voucher, or the reassurance of a 14-day return, each moment of the experience adds up to something much larger — a celebration of how digital shopping can make life not just easier, but more rewarding.

When the clock strikes 8 PM on November 10, the biggest sale of the year begins once again. For those ready with carts full and apps open, this just might be the most exciting — and the smartest — shopping festival yet.

 

TBS / Daraz Bagladesh / Corporate