AKIJ Resource launches smart appliance brand ‘Enovar’
AKIJ Resource has launched its flagship brand Enovar, introducing a wide range of reliable, modern, and smart products designed to meet the evolving needs of everyday life.
The grand launch event was held on 8 November 2025 at the United Convention Centre in Dhaka. Through this launch, Enovar unveiled a comprehensive lineup of electrical items, home appliances, water pumps, and tools equipped with advanced smart technologies to make life simpler and more efficient, both at home and beyond.
Speaking at the event, Sheikh Jasim Uddin, managing director of AKIJ Resource, said, "AKIJ Resource is not just a corporate house; it is a platform committed to improving people's lives. Our goal is to make life more digitalised and smarter in tune with the times. Enovar believes that every individual carries the potential for something greater—and we are ready to empower people on that journey of possibilities."
Masud Al Amin Rajib, chief executive officer of AKIJ Light Engineering Ltd, added, "People face new challenges every day. Enovar aims to make tackling those challenges easier so that individuals are ready at every moment. To achieve this, we've ensured the highest standards across all product categories. We are confident Enovar will earn people's trust in meeting their daily needs."
The launch featured an LED Tron dance show, an interactive LED performance, and a sand art story depicting the life and success of Sheikh Akij Uddin. Popular singer Masha performed the official Enovar theme song, while artists Anika and Sabbir entertained the audience with live music.
To ensure smooth and efficient event management, registration, entry management, raffle draws, and gift distribution were conducted digitally.
Distinguished guests included Sheikh Jasim Uddin, managing director of AKIJ Resource; Faria Hossain, chairman of AKIJ Resource; Mohammad Toufiq Hasan, chief business development officer; Masud Al Amin Rajib, CEO of AKIJ Light Engineering Ltd; Md Sajjadul Islam, head of marketing; Sohanur Rahman Sohan, deputy chief operating officer; Md Touhidul Islam Faisal, head of operations; and Kazi Mottakin Hossain, cluster chief financial officer, along with senior officials, valued dealers, distributors, banking executives, and foreign delegates.
With the launch of Enovar, AKIJ Resource continues its legacy of innovation and excellence, shaping a smarter and more connected future for modern Bangladesh.