City Group's newly launched Tutti Twist Chewing Gum has unveiled a lively on-ground campaign across Dhaka, turning everyday city locations into vibrant displays of colour and enjoyment.

As part of the activation, City Group distributed 1,500 Tutti Twist–branded balloons alongside small goodie bags at popular gathering spots, including Gulshan-2, Rabindra Sarobar in Dhanmondi, Shadhinata Chattar (300 Feet), Versity Chattar in Diabari, and Aftabnagar near East West University.

"With Tutti Twist, we aimed to bring something light, colourful and joyful to the streets of Dhaka," said Abu Jafar Mohd Nayeem, Director – Confectionery at City Group. "This campaign is about more than sampling—it is about creating small, happy moments that people can remember and share."

To enhance the experience, several of Bangladesh's most prominent digital creators joined the campaign on various days as special guests, including Rakin Absar, Sabnam Faria, Raba Khan, Shoumik and Zohra, and Mumtaheena Toya. They engaged with fans, posed with Tutti Twist balloons, and shared their moments from the activation.

All recipients of a Tutti Twist balloon were invited to take part in a special contest by photographing themselves with the balloon and joining the campaign, following instructions provided at the locations. Two winners will be selected from these participants to receive a trip to Cox's Bazar—transforming a cheerful, balloon-filled moment into a memorable beach getaway.

"Young people today connect deeply with experiences," said Kazi Mamunur Rashid, Deputy General Manager – Confectionery at City Group. "A playful balloon, a piece of gum, a fun photograph with friends—and now, perhaps a beach trip. That is the energy Tutti Twist stands for: playful, light-hearted, and full of pink vibrancy. In the hands of our consumers and influencers, Tutti Twist will come to represent what it truly means—a sweet break, a playful shake, the pink dot in the middle of a black line."

TBS / Green University / Corporate